For over 60 years, Certina has been synonymous with robustness and reliability in the watchmaking industry, thanks to its pioneering Double Security (DS) Concept. Since its debut in 1959, the DS Concept has evolved to meet the ever-growing demands of modern life, consistently setting new standards for durability and precision.
Originally reserved for select sporty models, the DS Concept has now become a hallmark of all Certina timepieces. From quartz to automatic, from men's to ladies' watches, every piece in Certina's current collection boasts this ultra-robust principle. The DS abbreviation proudly emblazons each timepiece, signifying its commitment to maximum reliability.
What sets the DS Concept apart is its meticulous attention to detail in design. The watch head incorporates elaborate security features, including scratch-resistant sapphire crystal and a reinforced case back with multiple seals, ensuring unparalleled shock resistance and water resistance up to 100 meters.
But Certina doesn't stop there. Embracing technological advancements, the brand introduces innovations like the Precidrive® quartz movement and the anti-magnetic Nivachron™ balance spring. These features, coupled with the DS Concept, elevate Certina watches to new heights of precision and longevity.
The iconic turtle shell symbol, inspired by the exceptional ruggedness of Certina watches, adorns every timepiece, symbolizing resilience and longevity. It not only represents Certina's commitment to quality but also its dedication to environmental conservation, as seen in its partnership with the Sea Turtle Conservancy.
In essence, Certina's DS Concept isn't just about making watches; it's about crafting timepieces that can withstand the test of time while embracing innovation at every turn. With Certina, you're not just wearing a watch; you're wearing a piece of Swiss craftsmanship engineered for life's greatest adventures.